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Rauland R5AbbottPSAULENH Campaign Hewitt ChoicesENH_OBY_GYNAAR

marketing

Marketing and Brand Program for a Healthcare Technology System
For a healthcare communications system, we developed naming, value/benefit messaging and bold creative concepts to distinguish the product from competitors. The “5 Reasons” campaign was applied to exhibits, interactive, direct mail, and launch events which delivered the most successful product release in the company’s 70 year history. > Get PDF

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